Are website sliders a good idea? NO!
While they were trendy for awhile, they are now viewed as outdated and even detrimental. A recent article from Yoast—a respected company that optimizes websites and consults for brands including Facebook and eBay—explains that:
Only 1% of people actually click on a slide, which is almost always the first slide;
People ignore sliders, because they are overwhelming and annoying;
They slow down your site, negatively impacting SEO and conversion rates (getting the visitor to do something, such as stay on your site longer or make a purchase);
They don’t always work well on mobile devices;
They push content down, which Google advises against;
They dilute your message, because suddenly there are multiple messages on your homepage.
Here is the entire Yoast article.
Here is a fun demo showing why sliders are a bad idea.
Here’s what Google has to say about pushing content down on your homepage.
While moving sliders or carousels are a bad idea, it is okay to have an image that changes when the page is refreshed, a static slider that the user controls, a static slider that showcases one idea or product, or an static slider that doesn’t push content down too far.
Need advice regarding your website? Contact Penn Creative today.