Donor Newsletter for Kids With Food Allergies
Kids With Food Allergies (KFA)
Kids With Food Allergies, a division of the Asthma and Allergy Foundation of America, is a nonprofit that helps keep kids safe and healthy by educating families about life-threatening food allergies.
Graphic Design, Research, Copywriting, Copyediting, Branding
KFA lacked the time and in-house expertise needed to craft their donor newsletter. What kind of content would engage supporters? Who would write it? Where would quality photos come from?
We researched successful donor newsletters, wrote compelling content, sourced photos and brought it all together in a professional and beautiful design. And we got the job done on time and on budget. KFA credited us with helping them achieve an increase in the average donation amount as well as a 29% increase in individual donations for the 2013 fundraising year. Wow!
We worked with KFA to develop the name Strides and created a distinctive look for the newsletter.
Original Subtitle: Nothing, not even food allergies, stands in the way of 11-year-old boy
Our Subtitle: How You and KFA Gave Confidence to a Young Boy
We sourced quality, content-appropriate photography.
We suggested the mix of content, wrote headlines, and compiled and edited information.