Porsche Presentation for RDS Automotive Group
RDS Automotive Group
RDS Automotive Group (RDS) specializes in the sale of luxury automobiles. The Newtown Square-based company includes Porsche of The Main Line, Maserati of The Main Line and McLaren Philadelphia.
Strategy, Research, Graphic Design, Project Management
When Porsche decided to open a new dealership, they solicited bids from various automotive dealerships to manage the new location. In order to be a serious contender, RDS needed to make a showstopping presentation to Porsche that distinguished RDS from the “super groups” it was competing against.
Just nine days prior to the presentation date, RDS enlisted Skidmutro to help create a visionary presentation—a display on par with the Porsche brand itself. RDS’s creative director wanted to house the presentation components—a print booklet, an iPad and a USB drive—in a nice box. However, he didn’t have the resources to turn his vision into reality. We jumped in and sourced a skilled craftsman to build a custom wooden box—akin to a luxury briefcase—to house the presentation components snugly. We ensured the box was created on a rush-basis and to the proper specs—allowing the RDS team to custom upholster it. We also designed a 52-page presentation booklet, including the creation of sophisticated collages. We worked with a local printer to bind the booklet into a metal cover, custom-engraved with Porsche’s logo. Next, we created a foolproof background image for the iPad, making it simple for the user to access the pre-loaded content. We ensured the entire project was completed on time and on budget.