“When my son was diagnosed with severe food allergies and asthma, I knew I needed to get educated—and fast. I found Kids with Food Allergies and the Asthma and Allergy Foundation of America to be invaluable resources as a parent struggling to keep my child safe in the face of a daunting diagnosis. From that point forward, I made it my mission to support healthcare organizations so they could help other parents in situations like mine,” says Sierra Skidmore, Penn Creative’s Founder and Creative Director.

Newsletter writing and design for Allergy and Asthma Foundation of America.

In 2017, we got our first opportunity to work with a client in the laboratory animal science field, providing graphic design, writing and marketing strategy to Quakertown, PA-based Animal Specialties and Provisions (ASAP). We continue to work with ASAP daily—doing everything from keeping their website updated, to writing and designing product spotlight emails, to PowerPoint presentations and beyond!

Jenny Strauss, one of Penn Creative’s owners, is exceptionally enthusiastic about this industry. She says, “I am fascinated by the laboratory animal science niche! I met Deb Benner, the President of ASAP, through her mother-in-law. One day, I got around to asking Deb what she did. She said, ‘I sell rat food. What do you do?’ I said, ‘I’m in marketing. I help people do things like figure out how to sell more rat food!’ We were both intrigued and an enduring partnership was born. I now see rodents and other animals as healthcare heroes and have dedicated myself to learning the lab animal science lingo, the industry players, and how to write marketing material for this audience.”

On a weekly basis, we create emails for ASAP—including writing, photo sourcing and graphic design.

Soon after we started working with ASAP, we were hired to write blog posts for Peroxigard, a Canada-based subsidiary of Virox, which manufactures a one-step cleaner disinfectant for life sciences clients. Since then, we’ve added Penn Medicine, Wolters Kluwer Health, IOP Publishing and a start-up genomics company to our client roster. 

Most recently, in April 2023, we were retained to design and edit a brochure for Ultra Labs Philadelphia, a state-of-the-art, eleven-story building with predesigned and engineered infrastructure for cGMP manufacturing facilities, BSL2 labs, and office space.

Flyer writing and design for Kids With Food Allergies.

“Penn Creative enhances our projects by not only providing stellar graphic design, but also proofreading, editing and recommending improvements to our content.”

– Lynda Mitchell, Founder of Kids With Food Allergies

Website writing, design and everyday upkeep for Animal Specialties and Provisions.

“Penn Creative knows our industry! From keeping our website updated to helping us plan events, they take our marketing strategy to the next level.”

– Deb Benner, President of Animal Specialties and Provisions (ASAP)

Digital brochure editing and design for Ultra Labs Philadelphia.

“Hire this team for a collaborative, timely, and professional product. They are experts and their rates are very reasonable.”   

– Richard Hayden, Partner at PHL Next Stage Med & Co-Developer of Ultra Labs Philadelphia

Writing and Editing

We’re never at a loss for words. We have writers and editors on staff and on call to fulfill every copywriting need, from brochures and marketing emails to presentations and websites. We also ensure our writing adheres to health literacy guidelines when required.



Graphic Design

Whether you need a sell sheet, postcard or a monthly magazine, we’ve got the knowledge, experience and connections to make sure you get the best product for your money. We can create your website, e-newsletters, social media graphics and online marketing campaigns, too.

Marketing Strategy

We can guide your marketing strategy to help you reach specific business goals. We'll also ensure your marketing efforts align with your brand, mission, values and vision.